Multicultural Talent Is Surging on TV and Winning Mainstream Audiences
Hardly anyone was more surprised than Dana Walden at the ratings surge Fox midseason entrant Empire enjoyed following its Jan. 7 debut. She expected a lift but not to the [...]
The Man Who Makes J.Lo Glow [Video]
Brand Marketing
High above our workaday reality there is a better one of eternally shining surfaces, shimmering clothes, skin that glows like sunsets and lips that are never unparted.
The Top Ads of Summer 2013 [Video]
Brand Marketing
Like saplings turning to face the sun for sustenance, so at this time of year do marketers and advertisers—especially when there are no big sporting events such as 2012's Olympics [...]
How J.Lo Is Becoming A Wireless Brand
Brand Marketing
Jennifer Lopez’s partnership with Verizon Wireless to launch a new mobile brand targeting Latinos is a no-brainer when you consider the surging growth rates of those consumers in the U.S. [...]
New Model Agency: Believe Entertainment Group
Brand Marketing
New Model Agency: Believe Entertainment Group
Steady as She Goes: Night 2 of Idol Holds Up
The second installment of the new cycle of American Idol dominated the Thursday night ratings race, drawing 16.3 million viewers and a 5.6 in the dollar demo.