Hearst Will Start Selling Ads for Lena Dunham’s Feminist Newsletter
Performance Marketing
Since launching in September, Lenny Letter, the feminist newsletter founded by Girls creator and star Lena Dunham and the HBO series' showrunner, Jenni Konner, has attracted considerable buzz.
How Samsung and David Ortiz Roped the President Into a Promotional Selfie
Performance Marketing
Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act.
6 Ways Twitter Stole the Oscars
Performance Marketing
Twitter stole the Oscars last night, reaching new milestones and just dominating the conversation. It’s not a stretch to say Twitter outshined the actual show. Ellen Degeneres’ selfie with the [...]
Jennifer Lawrence’s New Dior Ads: Totally Gorgeous, or a Photoshopped Mess?
Creativity
You might think that Dior, after paying Jennifer Lawrence a lot of money to be an endorser, would want the woman in its new ad to look pretty obviously like [...]
These ‘Honest’ Posters for Oscar Nominees Might Be Better Than the Real Ads
Creativity
Sometimes, parody posters actually make you want to see a movie more than the real ads do. That's definitely the case with a few of these "honest" Photoshop recasts of [...]
Golden Globes Rule Sunday Night
NBC on Sunday posted a 10-year high with its presentation of the 71st Golden Globe Awards, and if the half-hour ratings are anything to go by, the night’s most compelling stars [...]