The Best- and Worst-Selling Magazine Covers of 2015
Performance Marketing
As magazine newsstand sales continued on their decline in 2015—dropping 12 percent year over year in the third quarter alone, per MagNet—publishers endeavored to produce covers worth pulling off the [...]
Jennifer Aniston Reveals All, Including Huge Triplets-Filled Belly, in Smartwater Ad
Creativity
This is better from Smartwater. The Glacéau water brand has used Jennifer Aniston for some time—finally they've produced a piece of content together that feels somewhat fresh. Once again, the [...]
The See Jennifer Aniston Naked Foundation Needs Your Support
Creativity
Ben Stiller and Jennifer Aniston doing comedy? Based on their recent movie performances, I wouldn't advise it. Still, once you get past the fact that Stiller looks kind of like [...]
Jennifer Aniston Goes Topless in Smartwater Ad
Creativity
Jennifer Aniston's new series of ads for Smartwater, which includes a topless yet modest photo of the superstar actress, is stirring up interest, and not just within pants. That the [...]