Jell-O

Minions Inspire Love and Hatred With Their Marketing Run Amok

It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has gone down—already—with the Minions movie, even though it premieres in the United States today.

Adweek’s Top 10 Commercials of the Week: Aug. 9-16


This May Be the Funniest, Most Depressing Jell-O Ad of All Time

Well this escalated quickly. In Crispin Porter + Bogusky’s new ad for Jell-O pudding, a pleasant moment between a dad and his son abruptly turns into an emotionally traumatizing lecture on the soul-crushing drudgery of working life. It’s also pretty hilarious, largely thanks to the Bill Lumbergh-esque boss who has no respect for meticulous ninja craftsmanship.

What Do Pizza Pringles and Birthday Cake Oreos Really Taste Like?

From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors.

Finally, Another Dirty-Minded Ad for a Cleaning Product

Household cleaner CLR not only has a no-nonsense name—it stands for Calcium, Lime and Rust remover—but it has also long leaned on simple how-to commercials

Some Notable Naughty Ad Campaigns


Some Notable Naughty Ad Campaigns

Jell-O and Kmart are wholesome, buttoned-up brands, right? Not anymore. Hungry for attention in a younger and freer online media scape, these Midwest marketers are taking profane wordplay—already a familiar gimmick among brands more on the fringe—and making implied naughty talk into a mainstream advertising phenomenon.

Jell-O’s Jigglevision Lets You Send Secret Messages to Friends

Jell-O's new "Jigglevision" social campaign from Crispin Porter + Bogusky is not quite as titillating as it sounds. You write a brief message on the brand's Facebook app using various "Jigglevision" patterns as camouflage, then share the note with friends via email or social media.

Jell-O Hijacks Twitter’s Profane #FML Hashtag, Changes It to Mean ‘Fun My Life’

The ubiquitous Twitter hashtag #FML (there have been 37,000 #FML-tagged tweets in the past seven days alone) is generally understood to be short for an obscene phrase uttered when things are at their bleakest. But now, Jell-O is here to help.

Jell-O Rubs Pudding in the Wound for 49ers Fans

Hey, San Francisco, are you ready for some PUDDING?! No, really, are you? Because Kraft's Jell-O Pudding plans to send thousands of free cups of the stuff your way today as a consolation prize in the wake of the 49ers' Super Bowl loss to the Baltimore Ravens.