Photo: Alfred Maskeroni
The Jeff Benjamin era at JWT is over, just 2 1/2 years after it began. Benjamin, a top creative leader at Crispin Porter + Bogusky who ventured in the world of big agencies as JWT's North American chief creative officer, is leaving to start his own agency.
JWT's global Puma win represents a much needed creative platform for the New York office and the agency globally. Jeff Benjamin, the New York-based chief creative officer for North America, was a key player on JWT's pitch team, along with New York CEO Peter Sherman, according to an internal email from JWT global CEO Bob Jeffrey.
Gustavo Martinez will have nearly a year to establish himself at JWT as global president before he succeeds Bob Jeffrey as CEO in 2015. Given the scale of the top job—and the significant challenges before him—he’ll need all the time he can get.
JWT New York chief creative officer Matt MacDonald is heading to BBDO to lead creative efforts on the agency's cornerstone AT&T account.
Two creative directors from Marcel in Paris, famous for their contributions to the epic anniversary campaign for Cartier last year, are venturing into the U.S.. market.
Ryan Kutscher, co-chief creative officer of the New York office of JWT, is exiting the WPP Group shop.
It will either be a blast or a brilliant mistake, to quote Elvis Costello. But JWT, with its mock memorial service for advertising on Monday, will at least smash the conventions of Advertising Week.
The appointment of Matt MacDonald and Ryan Kutscher as co-chief creative officers of JWT's New York office represents North American creative chief Jeff Benjamin's first big move since he started in February—and one that embraces both JWT's past and its future.
With the appointment of new creative leaders from Crispin Porter + Bogusky and Goodby, Silverstein & Partners, JWT CEO Bob Jeffrey seems to be trying to regain the star power he lost when Ty Montague left in 2010.