YouTube’s 10 Most-Watched Ads in February
Brand Marketing
February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year, [...]
Making the Wrong Impression
Brand Marketing
What do Jaguar, Fiat, Jeep, Sheraton and Hewlett-Packard have in common? What about Westin Hotels, Citibank and JetBlue? Not only are they blue-chip, discerning brands, they're also heavy advertisers on [...]
BBDO Australia cooks up ‘Yes We Can’ sale
Creativity
Advertising loves to capture the zeitgeist, and then twist it into something unrecognizable. Stands to reason that advertisers would glom on to the inspiration collectively felt by the inauguration of [...]