How Jeep Found the Perfect Song to Launch Its Renegade Campaign
Brand Marketing
Fiat Chrysler likes to use attention-grabbing music to woo consumers, most notably in its Super Bowl spots. Now the company is taking that tactic one step further with the launch of a [...]
Top 10 Auto Brands for Sprint Subscribers
Performance Marketing
Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages.
5 Epic Branded Twitter #Fails of 2013
Performance Marketing
While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. Well, the brands that got caught in Twitter's crosshairs [...]
The World Is Big Again in Jeep’s ‘Built Free’ Campaign for the 2014 Cherokee
Brand Marketing
Time narrows your options and forecloses on your freedom. But in a Jeep Cherokee, at least, you can feel young again—your opportunities as limitless as the sky above the open [...]
AOL’s Brand Production House, Be On, Scores First Project
Performance Marketing
At AOL’s NewFront last month, the company announced that it was going into the business of helping brands produce and distribute branded content. Well, it’s on. The company’s new in-house [...]
For Marketers, Sentimentality Trumps Slapstick
Brand Marketing
Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a [...]