Chrysler Selects DDB Chicago as Creative Agency of Record on Its Jeep and Alfa Romeo Brands
Brand Marketing
FIAT Chrysler Automobiles confirmed today that it has chosen DDB Chicago as creative agency of record for its Jeep and Alfa Romeo brands, effective immediately. There was no formal review.
What the Famous Faces From Jeep’s Super Bowl Ad Really Had to Do With the Vehicle
Brand Marketing
Jeep aired one of the more evocative commercials of Super Bowl 50 during the halftime break—a lovely 60-second spot called "Portraits" that stitched together striking photographs of famous and ordinary [...]
How Jeep Got Tech Geeks and Lifestyle Enthusiasts to Watch Its Ads on Yahoo
Performance Marketing
Despite all the negative chatter about Marissa Mayer's leadership and increasing pressure from Wall Street, brands like Jeep are seeing success advertising on Yahoo.
Already Hot in Australia, This Agency Means Business After Opening in New York
Brand Marketing
Specs Who (L. to r.) Chief innovation and strategy officer Arwa Mahdawi, global CEO Sean Cummins and CCO Todd Irwin What Full-service ad agency
How This Independent Agency Is Starting Its Aggressive Global Expansion Plan
Brand Marketing
Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand [...]
Melissa Etheridge on Her Evolving Relationship With Marketing and Technology
Performance Marketing
With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her [...]