Jeep

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

The 10 Best Ads of 2016

It’s been an undeniably rough year, but at least we had some brilliant advertising along the way to inspire, amuse and delight us. Adweek’s picks for the 10 best ads […]

Powerful Jeep Ad for Veterans Day Stars the Only Vehicle to Ever Receive a Purple Heart

Few would disagree that this week has been a challenging one for many Americans. But today is Veterans Day, and Jeep is celebrating the occasion (and its own 75th anniversary) with an inspiring ad dedicated to the men and women who served by way of the very first vehicle to be considered for a Purple Heart to honor its service in WWII.

Some of Marketing’s Brightest Minds Share Their Best Advice for the Next Generation

 

Adweek’s Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

  Robert Ascroft

How Jeep’s CMO Propelled the Brand Forward by Looking Backward on Its 75th Anniversary

For its 75th anniversary this year, Jeep handed its customers the keys and let them drive the brand message.

Jeep Seeks to Unite Americans With These New ‘Free to Be’ Ads for the Third Debate

Viewers tuning in for coverage of the third and final presidential debate on Wednesday night will see both sides working together for the greater good, blazing new trails toward a brighter tomorrow.Alas, we're not talking about the candidates for our nation's highest office. They'll surely snipe and grouse—and in the case of the GOP's nominee, sneer and leer—as usual. Fiat Chrysler's Jeep brand, however, will seek to bridge the gap by launching new election-themed ads on CNN's pre-debate show and MSNBC's pre- and post-debate coverage. (The debate itself is commercial free. How un-American!)Developed by mcgarrybowen, a quartet of 15-second spots continue the distinctive split-screen visual style Jeep used in the first patriotic installment of this campaign. That ad ran during coverage of the previous two presidential debates, and will encore tonight in a spiffy 30-second edit.

Adweek Announces Winners of the 2016 Brand Genius Awards

Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive, […]

After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat

Jeep raised more than a few eyebrows in February when it chose to air its minute-long Super Bowl spot "Portraits" vertically, partly because the creative fit the size of a mobile phone.

Chrysler Selects DDB Chicago as Creative Agency of Record on Its Jeep and Alfa Romeo Brands

FIAT Chrysler Automobiles confirmed today that it has chosen DDB Chicago as creative agency of record for its Jeep and Alfa Romeo brands, effective immediately. There was no formal review.