WWTT? Super Bowl Ad Illustrates Snickers’ Plan to Fix the World
Performance Marketing
This year, Feb. 2 wasn't just Groundhog Day — it was also Super Bowl LIV. With the cost of a 30-second Super Bowl ad clocking in at $5.6 million, stakes [...]
Adweek’s Brand Genius Class of 2016: Meet Marketing’s Most Talented 10
Brand Marketing
Robert Ascroft
How Jeep’s CMO Propelled the Brand Forward by Looking Backward on Its 75th Anniversary
Brand Marketing
For its 75th anniversary this year, Jeep handed its customers the keys and let them drive the brand message.
Jeep Seeks to Unite Americans With These New ‘Free to Be’ Ads for the Third Debate
Creativity
Viewers tuning in for coverage of the third and final presidential debate on Wednesday night will see both sides working together for the greater good, blazing new trails toward a [...]
Adweek Announces Winners of the 2016 Brand Genius Awards
Brand Marketing
Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive, [...]
After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat
Performance Marketing
Jeep raised more than a few eyebrows in February when it chose to air its minute-long Super Bowl spot "Portraits" vertically, partly because the creative fit the size of a mobile [...]