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Ad Industry Launches Effort to Combat Rampant Fraud

Performance Marketing

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board.


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Gay Advertising’s Long March Out of the Closet

Brand Marketing

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave.

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JC Penney Cans Ron Johnson, Brings Mike Ullman Back

Brand Marketing

JC Penney's board ousted CEO Ron Johnson today and replaced him with his predecessor, Mike Ullman.

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Top 10 Commercials of the Week

Brand Marketing

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Martha Whips Up Sponsors for New PBS Cooking Show

Performance Marketing

If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner.