Ad Industry Launches Effort to Combat Rampant Fraud
Performance Marketing
A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board.
Gay Advertising’s Long March Out of the Closet
Brand Marketing
James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave.
JC Penney Cans Ron Johnson, Brings Mike Ullman Back
Brand Marketing
JC Penney's board ousted CEO Ron Johnson today and replaced him with his predecessor, Mike Ullman.
Top 10 Commercials of the Week
Brand Marketing
Martha Whips Up Sponsors for New PBS Cooking Show
Performance Marketing
If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner.