Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT
Brand Marketing
Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The [...]
Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists
Brand Marketing
Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster [...]
Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts
Brand Marketing
The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus [...]
Here’s to a Retail Future Where You Don’t Look Like an Idiot in Wearable Tech
Brand Marketing
Taking a quick break from the annual Omnicom Media Group opening night CES party at the Hyde Bellagio club in Las Vegas, Sean Ryan, director, social and mobile at JCPenney, spoke [...]
Accounts in Review: Phew! What a Busy 10 Days
Brand Marketing
When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral [...]
Accounts in Review: NBA, Nordstrom Find New Shops for Creative, Media
Brand Marketing
Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute [...]