Jcpenney

Ad of the Day: Forget ‘Plus Size.’ JCPenney Just Bravely Stood Up for ‘Fat Girls’

JCPenney takes the stand that your measurements aren't a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm.

8 Buzzy Super Bowl Social Moments That Weren’t Oreo’s Epic ‘Dunk in the Dark’

Oreo's viral “Dunk in the Dark" tweet may be the most recognized example of real-time Super Bowl marketing, but plenty of other brands have achieved similar social success (or mighty […]

Inside Jonathan Adler’s Duplex, an Ever-Changing Creative Lab Packed With His Own Creations

On a few weekends each year, an arts and crafts fair sets up shop along University Place, a narrow, leafy street in New York's Greenwich Village that borders the apartment building where designer Jonathan Adler and his husband, the designer and author Simon Doonan, live.

How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads

Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the cut he worked on and fought for—even if that particular version didn't make the cut.

Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came […]

Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers

The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request […]

Accounts in Review: Safelite AutoGlass Unbundles Its Media Business

Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction. Safelite AutoGlass, a unit of Belron that operates in all […]

Accounts in Review: Here’s Why Dentsu Left the Sears Holdings Battle

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The […]

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The […]

JCPenney’s 4 Cent Video Ads on Twitter Could Threaten YouTube’s Longtime Dominance

JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for every view, an astoundingly low sum for digital video ads.Ad industry insiders familiar with social media rates said video ads elsewhere cost up to $1 a view.