The Effectiveness of Pop-Up Shops and Partnerships
Performance Marketing
During a recent visit to New York City, I passed through Grand Central Station. There, I saw a hotbed of shopping activity: A section of Grand Central had been converted [...]
How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads
Brand Marketing
Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the [...]
Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review
Brand Marketing
Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came [...]
Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers
Brand Marketing
The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request [...]
Accounts in Review: Safelite AutoGlass Unbundles Its Media Business
Brand Marketing
Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction. Safelite AutoGlass, a unit of Belron that operates in all [...]
Accounts in Review: Here’s Why Dentsu Left the Sears Holdings Battle
Brand Marketing
Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The [...]