When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.
When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department.
Nicely played, JCPenney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt, apparently, to promote the fact that it sells mittens.
JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback.
One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent when it reports t
Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat customers "fair and square." (Ha!
JCPenney, have you learned nothing lately? The answer will be obvious once you watch this new commercial, via Saatchi & Saatchi in New York, for men's clothing sold at the giant mall retailer.
And now for your social media shit storm of the day: JCPenney is madly backtracking and apologizing on Facebook for selling a T-shirt that reads, "I'm too pretty to do homework