Ellen’s Selfie Scores Oscar Gold for Samsung
Performance Marketing
When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.
JC Penney Cans Ron Johnson, Brings Mike Ullman Back
Brand Marketing
JC Penney's board ousted CEO Ron Johnson today and replaced him with his predecessor, Mike Ullman.
Top 10 Commercials of the Week
Brand Marketing
Jcpenney Gets All Patriotic With Its New Logo
Creativity
Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and [...]
JCPenney Accused of Sexism Again With Phoebe Cates Spot
Creativity
JCPenney, have you learned nothing lately? The answer will be obvious once you watch this new commercial, via Saatchi & Saatchi in New York, for men's clothing sold at the [...]
JCPenney Pulls Shirt Celebrating Girls ‘Too Pretty to Do Homework’
Creativity
And now for your social media shit storm of the day: JCPenney is madly backtracking and apologizing on Facebook for selling a T-shirt that reads, "I'm too pretty to do [...]