Live from New York … it's Jason Sudeikis. The former Saturday Night Live cast member appears in "The Tourists," a 45-second video from BBDO promoting AT&T's sponsorship of the Tribeca Film Festival, which runs through April 26 (and features three movies starring Sudeikis).
It was this time last year that we first met Ted Lasso, an American football coach (played by Jason Sudeikis) hired to manage London's Tottenham Hotspur Football Club—and manage it very, very poorly—in an amusing short film for NBC Sports' English Premier League coverage.
IDEA: Marketers and broadcasters have tried to sell U.S. audiences on football—i.e., the global, non-American kind—since before Pelé laced up his boots for the New York Cosmos. Now it's NBC Sports' turn—and it has skin in the game, having shelled out $250 million for the rights to three years of English Premier League matches.