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Janelle Monáe Will Kick Off Pepsi’s Halftime Show With This Dance Through the Decades

Brand Marketing

Pepsi is playing homage to its pop culture and musical history this year in its pre-halftime show spot, "The Joy of Dance," starring Janelle Monáe.


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Celebrities Put the ‘C’ in CES

Performance Marketing

The Consumer Electronics Show always plays host to tech-savvy celebrities. This year is no different—the Las Vegas event has booked some big acts to go along with the gadgets.

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Social Media Usage Swells at New York Fashion Week

Brand Marketing

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official [...]