Jane Austin

The Biggest Web Series Opportunity for Brands Wasn’t at the NewFronts

A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets. But it’s possible that the most desirable Web video buy was completely absent from the NewFronts. Indeed, a big question to watch for in this space is which brand or brand is going to nab The Lizzie Bennet Diaries this summer? Wait, is that the one starring Gwyneth Paltrow or Cheryl Hines? No. Actually, The Lizzie Bennet Diaries is a year-long, 100-episode Web series that ended last month. The show, which has inspired a rabid, weird and fascinating following, is based on Jane Austen’s classic Pride and Prejudice. Although, per executive producer/co-creator Bernie Su, Lizzie Bennet is a lot closer to a new generation Lonelygirl15 rather than a 19th century novel. The show consisted of four- to five-minute episodes of actress Ashley Clements looking into the camera vlogger style and talking about friends, dating trials, weddings and her version of Mr. Darcy, i.e. Snobby Mr. Douchey.