St. Patrick’s Day Marketing Plan? Skip It
Performance Marketing
St. Patrick's Day is less than two weeks away, and I have a hot marketing stat for you: 87 percent* of marketers have no tie to this holiday — what [...]
Jude Law, Uma Thurman Appear in New Branded Short Films
Brand Marketing
Wouldn’t you pay attention to a short film featuring Jude Law or Uma Thurman (or Playboy bunnies), even if it was actually promoting a brand?
John Jameson Saves His Whiskey Again, This Time From a Runaway Train
Creativity
Which way to the bar car? John Jameson returns in another fun, rollicking tall tale from TBWA\Chiat\Day, this time rescuing comely lasses and barrels of his namesake Irish whiskey from [...]
Ad of the Day: Jameson
Brand Marketing
John Jameson, the founder of his namesake Irish whiskey, has already proven himself a foolhardy, if courageous, devotee of his drink, willing to brave any danger to ensure not a [...]
TBWA goes overboard for Jameson whiskey
Creativity
Dos Equis' Most Interesting Man in the World had better move over and make room for John Jameson! TBWA\Chiat\Day in New York goes the historical namesake/founder route in what's billed [...]