James Harden is fast becoming the go-to star for millennial-savvy brands.
Taco Bell is keeping its Super Bowl plans so under wraps that not even the celebrities in its ad know what they're selling. At least that's what the brand wants you to believe in its first teasers that launched today.
Your wish is James Harden's command. Or it was, at least, for one day. Last Thursday marked the culmination of Foot Locker's #PlayMyTweet campaign from BBDO New York. For two weeks prior, the brand had invited consumers to pose challenges to the Houston Rockets star, via Twitter. Foot Locker then printed a selection of the requests onto basketballs, and on October 8th, Harden shot the custom balls during a live event, promising to take on the dares if he missed. "Yodel? Eat a raw onion? Wax my leg? Braid my beard?," Harden suggested in the September 24 call to action. None of those punishments made the final cut. But Harden did find himself riding a tricycle wearing a clown nose while eating an ice cream cone (a feat all the harder, it seems, given his signature beard)—and more.
Remember the old basketball game HORSE? The one where you and a friend take turns trying to make baskets, and whoever doesn't make one gets a letter, and if you get enough letters and spell HORSE first, you lose? Or something like that?
Foot Locker nabs two clips this week on the Adweek/VidIQ top 10 branded video chart with its "Short Memory" series. Both videos show Houston Rockets star James Harden trying to pick up quirky tips for the upcoming NBA season from Charles Barkley, Scottie Pippen and Landon Donovan.
Michael Jordan's Hanes must be in a twist now that Scottie Pippen has proclaimed himself the greatest player in Chicago Bulls history in this Foot Locker commercial.
Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very seriously.
NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson impressively played the popular Christmas song "Carol of the Bells" just by bouncing basketballs (in a spot that soared to more than 8 million views). Now, here's the sequel—also from GS&P. It stars Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry shooting three-pointers at nets outfitted with Christmas bells—producing an even more impressive musical performance, this time of "Jingle Bells." LeBron James punctuates the song with a dunk at the end, then asks, "Please tell me the camera was on." It's a perfect spot. Like last year's spot, this one promotes special-edition uniforms, available for sale, that 10 teams will wear on their Christmas Day games this year. See a making-of video, plus credits, below.