How Brands Are Harnessing James Harden’s Irresistible Millennial Appeal
Brand Marketing
James Harden is fast becoming the go-to star for millennial-savvy brands.
Scottie Pippen Says He’s the Greatest Chicago Bull Ever in Foot Locker Ad
Creativity
Michael Jordan's Hanes must be in a twist now that Scottie Pippen has proclaimed himself the greatest player in Chicago Bulls history in this Foot Locker commercial.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very [...]
NBA Stars Play ‘Jingle Bells’ With the Most Festive 3-Point Shooting Ever
Creativity
NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and [...]