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The New James Bond Movie Is the First to Purchase a Snapchat Discover Channel

Performance Marketing

Sony Pictures is taking over Snapchat today to promote the upcoming James Bond: Spectre film.


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Coke Zero Gives ‘Skyfall’ Tickets to Only the Most Bond-Like People

Creativity

Coke Zero released a pretty mediocre James Bond spot last month, tied to Skyfall, in which the hero hummed the Bond theme throughout.

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Bond Is Great, and So Is Britain, Says Global Tourism Campaign

Creativity

VisitBritain is capitalizing on the excitement over the 50th anniversary of the James Bond franchise—and the latest Bond film, Skyfall—with a global cinema ad that splices together clips from all [...]

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Top 10 Commercials of the Week

Brand Marketing

This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary [...]

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Coke Zero Chases James Bond Tie-In, Humming All the Way

Creativity

Publicis Conseil in Paris put together this Coke Zero spot promoting the brand's involvement with the upcoming James Bond movie Skyfall, which I mistook for an airline shopping experience when [...]