James Bond

The New James Bond Movie Is the First to Purchase a Snapchat Discover Channel

Sony Pictures is taking over Snapchat today to promote the upcoming James Bond: Spectre film.

How James Bond Made the Submariner Rolex’s Coolest, Most Recognized Watch

One of the classic moments from the James Bond films takes place in the first few minutes of 1964's Goldfinger. Having wiggled out of his wet suit, Sean Connery steps into a smoky Latin nightclub where he flicks his cigarette lighter to check the time on his wristwatch.

Ad of the Day: Bond Gets a New Sidekick in W+K’s Entertaining Swan Song for Heineken

Another day, another James Bond movie, another dapper chase scene of a Heineken commercial—but with a new kind of hero. Daniel Craig bookends this new 90-second, high-octane ad—from Wieden + Kennedy Amsterdam and MJZ director Tom Kuntz—promoting both the beer brand and the Nov. 6 release of Spectre, the next film in the 007 franchise.

Oreo Tries Super Bowl Tweet Strategy at the Oscars

Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak.

Perspective: Shaken, Not Stirred

When Skyfall opened in theaters in November last year, it became the 23rd film in the James Bond series, which began with 1963’s Dr. No. Judging from the box-office take (which has peaked $1 billion), Mr. Bond has proven to be rather a vigorous gent, both on the screen and on store shelves.

Coke Zero Gives ‘Skyfall’ Tickets to Only the Most Bond-Like People

Coke Zero released a pretty mediocre James Bond spot last month, tied to Skyfall, in which the hero hummed the Bond theme throughout.

Bond Is Great, and So Is Britain, Says Global Tourism Campaign

VisitBritain is capitalizing on the excitement over the 50th anniversary of the James Bond franchise—and the latest Bond film, Skyfall—with a global cinema ad that splices together clips from all six James Bond incarnations to show off the

Top 10 Commercials of the Week

This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary a drunk parent can seem to a child.

Top 10 Commercials of the Week: Sept. 14-21


Coke Zero Chases James Bond Tie-In, Humming All the Way

Publicis Conseil in Paris put together this Coke Zero spot promoting the brand's involvement with the upcoming James Bond movie Skyfall, which I mistook for an airline shopping experience when I first saw the name.