Many Brands Who Held Back Super Bowl Ads Struggle on YouTube
Performance Marketing
In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That [...]
10 Super Bowl Ads Bound to Score (or Fumble)
Brand Marketing
The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At [...]
Loki and Lord Blackwood Join Jaguar’s Villainous Super Bowl Ad
Brand Marketing
Jaguar and agency Spark 44 have revealed the full cast of conniving characters for their upcoming Super Bowl ad, a celebration of British Villains titled "Rendezvous."
Jaguar’s Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley
Creativity
Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite [...]
Web Design Company Will Have Ads During Super Bowl Alongside Global Brands
Brand Marketing
Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl.
Jaguar Taps Gawker Ad Division for Help in Creating ‘Evil’ Super Bowl Ad
Brand Marketing
When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker.