How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court’s Pulse
Brand Marketing
If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a [...]
Jaguar’s Google Glass App Brings Print Ads to Life
Performance Marketing
Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast [...]
Red Bull and Jaguar Test New Music-Streaming Ads
Performance Marketing
The music-streaming service space continues to heat up for both advertisers and musicians. SoundCloud has now launched five new ad products that it hopes will help reel in the same [...]
Mindshare Taps BlabPredicts to Better Plan Digital Campaigns
Performance Marketing
Mindshare has inked a deal with Blab to use the BlabPredicts system, which is designed to help brands understand social media conversations within 72-hour windows.
Tom Hiddleston Shows You How to Be a Villain, Step by Step, in Jaguar’s Latest Ad
Creativity
Tom Hiddleston was the best thing about Jaguar's villainous Super Bowl ad, and now, two months later, he gets to shine in his own two-and-a-half-minute online spot for the automaker. [...]
Infographic: Budweiser’s Super Bowl Ads Killed It on Social for a Week
Performance Marketing
Last week, Friend2Friend shared exclusive overnight data with Adweek on the Top 10 big-game spots according to the raw number of Twitter hashtags produced in their names.