These Media Plans Represent Creativity at Its Finest, Regardless of Budget
Brand Marketing
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group [...]
5 Ways Marketers Are Already Putting Sensors to Work
Performance Marketing
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.
How Roger Ailes Built Fox News Into a Media Powerhouse
Roger Ailes' first moon shot came when he was 29 years old. He was in the Oval Office setting up the first interplanetary split screen. "Eagle" had just landed on [...]
Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance
Brand Marketing
These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive [...]
Brand Genius 2015: Meet the Year’s Top Crop of Marketing Masterminds
Brand Marketing
According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a [...]
Jaguar Wants to Be an Attainable Luxury Brand, and It Shows in Its New Model’s Price
Brand Marketing
Jaguar wants to be a carmaker everyone can like, not just villains, and one more people can afford. The brand also wants to move beyond the bad-boy image it's embraced in [...]