The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]
Foursquare is currently running video ads on its Swarm app for Herradura Ultra, a Brown-Forman tequila brand made by the Tequila Herradura distillery in Mexico.
We live in a world of brand extensions—espresso machines from Starbucks, cooking utensils from the Food Network. There’s little wonder why. Parallel products launched under a major brand name can […]
Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably given me a heart attack if I'd participated.
For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week picked up European interactive agencies Aperto and ecx.io—right on the heels of buying creative shop Resource/Ammirati and closing a deal for The Weather Company's data-rich digital properties.
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.
Roger Ailes' first moon shot came when he was 29 years old. He was in the Oval Office setting up the first interplanetary split screen. "Eagle" had just landed on the moon.
These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive or useless—or all of the above.
According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a company supposed to cut through all that clutter and get noticed? One thing certainly helps: making sure you have the most focused and most talented marketing chief.
Jaguar wants to be a carmaker everyone can like, not just villains, and one more people can afford. The brand also wants to move beyond the bad-boy image it's embraced in recent campaigns and is lowering prices and hoping to boost sales in the process.&