Jaguar

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]

Foursquare Is Now Running Video Ads on Its Swarm App

Foursquare is currently running video ads on its Swarm app for Herradura Ultra, a Brown-Forman tequila brand made by the Tequila Herradura distillery in Mexico.

From the Clever to the Bizarre: Auto Brands Make the Darndest Things

We live in a world of brand extensions—espresso machines from Starbucks, cooking utensils from the Food Network. There’s little wonder why. Parallel products launched under a major brand name can […]

Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank

Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably given me a heart attack if I'd participated.

Why IBM Won’t Be Ad Tech’s Sleeping Giant for Much Longer

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week picked up European interactive agencies Aperto and ecx.io—right on the heels of buying creative shop Resource/Ammirati and closing a deal for The Weather Company's data-rich digital properties.

5 Ways Marketers Are Already Putting Sensors to Work

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.

How Roger Ailes Built Fox News Into a Media Powerhouse

Roger Ailes' first moon shot came when he was 29 years old. He was in the Oval Office setting up the first interplanetary split screen. "Eagle" had just landed on the moon.

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive or useless—or all of the above.

Brand Genius 2015: Meet the Year’s Top Crop of Marketing Masterminds

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a company supposed to cut through all that clutter and get noticed? One thing certainly helps: making sure you have the most focused and most talented marketing chief.

Jaguar Wants to Be an Attainable Luxury Brand, and It Shows in Its New Model’s Price

Jaguar wants to be a carmaker everyone can like, not just villains, and one more people can afford. The brand also wants to move beyond the bad-boy image it's embraced in recent campaigns and is lowering prices and hoping to boost sales in the process.&