Jagermeister Creates Pop-Up Ad Agencies to Give Recent College Grads a Taste of the Industry
Brand Marketing
What's the best way for a brand geared toward twentysomethings to develop marketing campaigns tailored to that audience? Hire and mentor them.
Ad of the Day: Jägermeister’s New Commercial Deserves a Great Big Bro-Hug
Brand Marketing
When alcohol brands try to broaden their reach beyond their core crowd, the results can often be awkward or even laughable. The best ads are those that acknowledge the brand's [...]
This Agency Blends Art and Science for Clients Like Jägermeister and New Era
Brand Marketing
Who Kamran Asghar, co-founder and president What Creative and media agency that focuses on small and midsize clients Where New York office
Red Bull’s College Marketing Whiz Strikes Out on His Own
Brand Marketing
After seven years working for Red Bull, and some two leading North American efforts on the brand’s much vaunted college marketing program, Mike Poznansky is striking out this week to [...]
Hard Liquor Looks Truly Odd Packaged in Milk Cartons
Creativity
Packaging is one of those things you don't think about a lot—until someone goes and completely mucks with it. Case in point: these jarring mockups for liquor packaged in Tetra [...]