This Week’s Must-Haves: a High-Tech Chair for Marathon Screen Sessions
Performance Marketing
This week, the Adweek staff is highlighting a chair custom-made for maximum screen time, J.Crew's new athleisure line, a charging capsule for your wireless earbuds and more. Take a look!
6 Things Every Man Should Have This Fall [Video]
Brand Marketing
Fall is right around the corner, and that means it's time to (begrudgingly, perhaps) refresh your look. Where better to get sartorial advice than from GQ, a brand that has been [...]
J. Crew Brings Back a Discontinued Swimsuit Just Because One Superfan Asked Nicely
Creativity
Open letters to brands rarely work, though it might help your odds of success if you happen to be a fashion writer for New York magazine and The Wall Street [...]
Filmmaker Still Getting Paid to Wander the World, This Time in a J. Crew Suit
Creativity
Viral filmmaker Casey Neistat continues to milk brand marketers for a personal travel allowance in his new clip for J. Crew's Ludlow Traveler suit, which he wears around the globe [...]
Retail Startup: Nordstrom and Macy’s Get $9 for Every $1 Spent on Ads
Performance Marketing
Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the [...]
J. Crew Sneaks Into Its First National TV Ad in a Deal With MasterCard
Creativity
First came Donner and Blitzen. Then Snow and Heat Miser. Now, you can add J. Crew and MasterCard to the list of classic yuletide pairings. Well ... maybe not.