This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.
It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites.
DC Entertainment has become a major force in the television world over the past few months thanks in large part to an aggressive slate at the CW, but there's more […]
There are few surprises on the CW's upfront schedule, besides virgins. It's a good time for the network's comic-book-heavy prime-time lineup: Arrow will be joined by spinoff The Flash in the fall; and the 100, Hart of Dixie and Beauty and the Beast will all be back, though Beauty doesn't get a slot until midseason.