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Facebook Credits: Marketers Say Good Riddance

Performance Marketing

There will be no funeral for Facebook Credits among the companies that ran Credits-based campaigns for advertisers. Even Plink, a loyalty rewards company that initially built its entire business around [...]


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Time Inc. Launches New Tablet Strategy

Performance Marketing

Time Inc. is making it easier for readers to access its magazines in digital form. The company announced Wednesday that it will make all 21 of its U.S. titles available [...]

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Can Amazon’s Lady Gaga Discount Boost Competition With Apple?

Performance Marketing

In an effort to compete with Apple’s dominance in digital music sales, Amazon is luring in customers with a huge discount on Lady Gaga’s new album, Born This Way, released [...]

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Gaga Frenzy Paralyzes Amazon

Performance Marketing

Those little monsters waiting patiently for Lady Gaga’s latest album may have to wait a bit longer if they want to buy the tracks on Amazon.

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Spotify Rolls Out iTunes Rival

Performance Marketing

iTunes might finally have some competition. Today Spotify launched the trifecta: its own version of the iTunes store, iPod syncing capability, and an app that allows users to access their [...]

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Has Apple Beaten Google to the Music Cloud?

Performance Marketing

Apple has completed work on a cloud-based online music storage service, according to sources within the company who have spoken to Reuters. Google has also been developing its own music [...]