The Story Behind Your Work Is the Inspiration for Slack’s New Branded Podcast
Performance Marketing
Finally landing your dream job is only half the story in Slack's new career-focused podcast.
Agency Bosses Explain the Way Forward in China’s Complex, Troubled Marketplace
Brand Marketing
When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a [...]
Top 10 Branded Videos: Durex’s Secret Bedroom Technology Takes Over YouTube
Performance Marketing
Durex's clever technology-bashing video is having a reverse effect, racking up 12 million views on this week's Adweek/Tubular top 10 branded video chart.
World AIDS Day Push Uses Music to Reach Millennials
Performance Marketing
Today marks the beginning of a month-long, music-led campaign leading up to World AIDS Day from Coca-Cola and (RED).
Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through
Performance Marketing
Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The [...]
Programmers Are Frustrated by a Lack of Netflix Metrics
When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan, credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have [...]