iTunes Radio

Romance Flick Wants to Connect Lovers on Spotify in Marketing Campaign

Harvey Weinstein is turning movie-making into matchmaking with a marketing campaign on Spotify to promote the summer romance flick Begin Again.

The Best Brand Extensions of 2013

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points […]

Apple Is Building an RTB Platform to Sell In-App Ads

Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio inventory, the company will build a real-time bidding exchange to automate selling in-app ads, multiple sources said.

Will iTunes Radio Spark Digital Music Shakeout?

There appeared to be an overabundance of digital music streaming services before Apple’s iTunes Radio became a reality last week, so it stands to reason that a shakeout—if it wasn’t already on the horizon—could now be only a matter of ti