Coca-Cola Invented a Bottle Cap That Lets You Record an Audio Message for a Loved One
Creativity
This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle. The sugar water giant, [...]
Samsung Just Made a Motorcycle Windshield That Checks Your Texts, Calls and Emails
Creativity
Every day, it seems, our modes of transportation become more like high-tech companions, geared to enhance our comfort and safety while providing vital real-time information. The latest example comes from Italy, [...]
Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank
Brand Marketing
Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's [...]
Ad of the Day: Women Hunt for Heroes Who Aren’t Drunks in Heineken’s Night Ballad
Brand Marketing
I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight ... [...]
Why These 3 Agency Guys Are Walking 125 Miles to a Company’s Office for a Pitch
Creativity
It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing [...]
Young Boys Are Told to Slap a Girl in This Remarkable PSA About Domestic Violence
Creativity
"What happens when you put a girl in front of a boy and ask him to slap her?" Domestic abuse is a longtime problem in Italy. A 2012 United Nations [...]