Why This Dentsu Agency Is Doubling Down on Its Boston Office in 2017
Agencies
Isobar, an agency in the Dentsu Aegis Network, is making some big moves to establish itself as a competitive agency that does it all—from best-in-class user design to great storytelling. [...]
How Well Do You Know Your Consumer?
Brand Marketing
One of the major things marketers have yet to get a grip on is who their audience really is, or more importantly and less invasively, how their audience acts.
Dentsu Completes Aegis Acquisition
Brand Marketing
Dentsu Inc. has cleared the last hurdle in its bid to acquire the Aegis Group plc after it gained clearance from Chinese anti-trust authorities for the nearly $5 billion deal.
Aegis Group Buys Roundarch for $125M
Brand Marketing
Aegis Group acquired digital agency Roundarch for $125 million, the company announced today. Aegis is merging the Chicago-based firm with the U.S. arm of its Isobar agency network to form RoundarchIsobar.