Old Spice’s Pitchman Battle Heats Up as Terry Mocks Isaiah’s Signature Line
Creativity
Not many brands could pull off a campaign that escalates the weirdness in each new spot. But anything can happen in an Old Spice campaign, and transforming Terry Crews into [...]
Isaiah Mustafa Not Killing Himself Trying to Branch Out With Ad Roles
Creativity
Isaiah Mustafa seems perfectly content simply being the Man Your Man Could Smell Like—or drink beer like, or do another manly activity like. And who can blame him?
Hulu Viewers Can Now Spend ‘The Morning After’ With Old Spice Guy Isaiah Mustafa
Performance Marketing
Look at your TV. Now look at your browser. Now look at your TV. Now back to your browser. It's the same handsome devil you remember from his towel-only days [...]
Isaiah Mustafa Vanquishes Fabio, Remains the Old Spice Guy
Creativity
After slightly more than 100 videos, this week's Old Spice battle between Isaiah Mustafa and Fabio is over. It got a little ugly at the end, with the competing macho [...]
Isaiah Mustafa Solves NFL Labor Crisis, Accepts Fabio’s Challenge to a Duel
Creativity
As expected, old Old Spice guy Isaiah Mustafa has accepted new Old Spice guy Fabio's challenge to duel on the Internet at noon ET on Tuesday. It's being called "Mano [...]
Information Diet: Isaiah Mustafa
Brand Marketing
What’s the first information you consume in the morning? CNN is my home page on my computer, so that’s probably the first thing I take a look at. What do [...]