Not many brands could pull off a campaign that escalates the weirdness in each new spot. But anything can happen in an Old Spice campaign, and transforming Terry Crews into an angry woodpecker is just one of the loony things in the brand's latest effort.
If you've been unable to sleep since the Old Spice guy faded from the spotlight, or suffered from nightmares that he was permanently relegated to playing a lesser version of himself in Israeli beer commercials, you can finally rest easy.
Isaiah Mustafa seems perfectly content simply being the Man Your Man Could Smell Like—or drink beer like, or do another manly activity like. And who can blame him?
Look at your TV. Now look at your browser. Now look at your TV. Now back to your browser. It's the same handsome devil you remember from his towel-only days as The Old Spice Guy, hosting Hulu's The Morning After. Here is his first episode.
After slightly more than 100 videos, this week's Old Spice battle between Isaiah Mustafa and Fabio is over. It got a little ugly at the end, with the competing macho TV spokesmen chucking objects at each other (including a giant dinosaur bone) from adjoining YouTube videos. Check out the eight-part conclusion below. (You can keep clicking on the embedded links in the top video, or just watch all eight separately below that.) We now learn that Fabio saw Isaiah as the current incarnation of his former self—the most beloved spokesman on TV—which is why he challenged him in the first place. But of course, bitterness and revenge don't always work out—and Mustafa officially wins the contest by sending Fabio into repeated extraterrestrial exile. The Man Your Man Could Smell Like lives to smell good another day.
As expected, old Old Spice guy Isaiah Mustafa has accepted new Old Spice guy Fabio's challenge to duel on the Internet at noon ET on Tuesday. It's being called "Mano a Mano in El Baño." Not as expected was the news that he also fixed that little NFL problem, so you can enjoy football this fall.
What’s the first information you consume in the morning? CNN is my home page on my computer, so that’s probably the first thing I take a look at. What do you read or watch or listen to at the breakfast table?