Tax Fears Remain a Fertile Ground for Marketers

Please be advised that, as of this column’s publication date, you have 19 days left before the federal income tax deadline. Failure to file returns on time constitutes tax evasion, as the IRS sees it, and is punishable by one year in prison and a $10,000 fine.

Tax Software Brands Are Battling Hard for Market Share

While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of the big brick-and-mortar chains.