Eating Domino's pizza renders folks insensibly slack-jawed and incapable of coherent speech in "The Mouth Boggles," a strange and silly U.K. campaign from Iris Worldwide. Ads show people in different situations making cooing, mumbling and squawking noises. Their mouths stretch and distort in cartoonish ways, as if the footage had been run through a face-swapping app.
Marilyn Monroe. Steve McQueen. B.B. King. Jeff Goldblum. The Terminator. With a cast like that, it's no wonder "Portraits," Jeep's stirring commercial for Super Bowl 50, is a winner.
From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-
Cannes Lions was born out of the Cannes Film Festival in the 1950s. And so, unsurprisingly, its origins were in narrative filmmaking—it awarded good commercials. Billboards weren't added until nearly 40 years later.
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IDEA: Still using that same old incandescent lightbulb that was invented in the 19th century? Get with the program, Luddite. That's the basic message, told more charmingly, of this expertly constructed stop-motion spot from Iris Worldwide for Philips Hue lighting.
Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of racing, shunning its traditional elitism in favor of reaching more fans.
Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no nothing.
IDEA: It's a brutal irony of the automobile: Speed and power are its strengths, yet they combine to make its occupants ever more vulnerable. It's true of any driving, and especially true of drunk driving, when you are prone to errors that can have shattering consequences.
Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.