Iris Worldwide

Eat Domino’s and Lose Total Control of Your Mouth, Advise Odd New Ads

Eating Domino's pizza renders folks insensibly slack-jawed and incapable of coherent speech in "The Mouth Boggles," a strange and silly U.K. campaign from Iris Worldwide. Ads show people in different situations making cooing, mumbling and squawking noises. Their mouths stretch and distort in cartoonish ways, as if the footage had been run through a face-swapping app.

Jeep’s ‘Portraits’ Wins Super Clio for Best Ad of the Big Game

Marilyn Monroe. Steve McQueen. B.B. King. Jeff Goldblum. The Terminator. With a cast like that, it's no wonder "Portraits," Jeep's stirring commercial for Super Bowl 50, is a winner.

Johnnie Walker Targets Newbie Whisky Drinkers With Technology

From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-

What I Learned Judging the Innovation Lions, Where Actions Are the World’s Best Ads

Cannes Lions was born out of the Cannes Film Festival in the 1950s. And so, unsurprisingly, its origins were in narrative filmmaking—it awarded good commercials. Billboards weren't added until nearly 40 years later.

This Small Shop Uses a Precise Approach to Punch Above Its Weight

Specs Who Director Mike Navarrete (l.) and global CEO and co-founder Benj Chilcott (r.) flank managing director Adam Abrahami What Global strategic consultancy Where New York

Inside Philips’ Lovely, Time-Traveling Stop-Motion Ad Showing How Lighting Has Changed

IDEA: Still using that same old incandescent lightbulb that was invented in the 19th century? Get with the program, Luddite. That's the basic message, told more charmingly, of this expertly constructed stop-motion spot from Iris Worldwide for Philips Hue lighting.

Smirnoff Sponsors Formula One Team in Drive to Make Racing Less Elitist

Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of racing, shunning its traditional elitism in favor of reaching more fans.

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no nothing.

Johnnie Walker’s Stunning Glass Car Reflects Human Fragility in Drunk-Driving PSA

IDEA: It's a brutal irony of the automobile: Speed and power are its strengths, yet they combine to make its occupants ever more vulnerable. It's true of any driving, and especially true of drunk driving, when you are prone to errors that can have shattering consequences.

Facebook Video Ads Could Bite Into Twitter’s Social TV Dominance

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.