Eat Domino’s and Lose Total Control of Your Mouth, Advise Odd New Ads
Creativity
Eating Domino's pizza renders folks insensibly slack-jawed and incapable of coherent speech in "The Mouth Boggles," a strange and silly U.K. campaign from Iris Worldwide. Ads show people in different [...]
Inside Philips’ Lovely, Time-Traveling Stop-Motion Ad Showing How Lighting Has Changed
Brand Marketing
IDEA: Still using that same old incandescent lightbulb that was invented in the 19th century? Get with the program, Luddite. That's the basic message, told more charmingly, of this expertly [...]
Smirnoff Sponsors Formula One Team in Drive to Make Racing Less Elitist
Brand Marketing
Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of [...]
4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas
Brand Marketing
Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no [...]
Johnnie Walker’s Stunning Glass Car Reflects Human Fragility in Drunk-Driving PSA
Brand Marketing
IDEA: It's a brutal irony of the automobile: Speed and power are its strengths, yet they combine to make its occupants ever more vulnerable. It's true of any driving, and [...]
Facebook Video Ads Could Bite Into Twitter’s Social TV Dominance
Performance Marketing
Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.