To the public, "Netflix and chill" is just a euphemism for casual sex—or any unspoken intentions thereof—conceived in residual Puritanical shame. For Netflix, though, it's the best kind of product placement imaginable. Think about it. People can't even bang each other anymore without invoking the brand. What a great position (har!) to be in. With that in mind, Netflix was curious about how much its brand actually influences dating, so it partnered with market research company Ipsos to do some research. After surveying 1,008 of its American, millennial-aged subscribers, Netflix discovered that 58 percent of them use their favorite shows and movies as guide posts for compatibility. In fact, 13 percent said they'd ask someone out (or not) based solely on this metric, and more than half think sharing a Netflix account is a "big step toward a 'serious' relationship."
So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens.
As much as we're attached to our screens, we still prefer looking people in the eye when we communicate. According to a survey by Ipsos MediaCT's Motion Picture Group of frequent social media users, 53 percent of people prefer to talk face-to-face when communicating with family. When you include calling and texting, the figure rises to 88 percent.