Rocket Fuel Lives Up to Its Name in First Day of Trading
Performance Marketing
Rocket Fuel, a DSP that advertises campaign creation by artificial intelligence and includes inventory on Twitter and Facebook, was priced at $29 a share yesterday before its IPO. Today, the [...]
PubMatic Raises $45 Million With IPO, Acquisitions in Mind
Performance Marketing
PubMatic raised $45 million in its latest funding round. The supply-side platform’s co-founder and CEO Rajeev Goel said the new investment “adds heft to the balance sheet” as the company [...]
M&A Buzz Shifts to Social Management Players
Performance Marketing
While the media world has gawked at Facebook’s stock price, big enterprise IT companies have been quietly snapping up a hot commodity: social marketing management firms.
Facebook Gets Earful on How to Spend IPO Cash
Performance Marketing
With Facebook expected to go public this Friday, May 18, Mark Zuckerberg is already getting an earful from Wall Street about what he needs to do to boost earnings. Madison [...]
Top 10 Predictions for the Looming Facebook IPO
Performance Marketing
The Facebook IPO. Few would argue against the social media giant’s initial public offering being one of the most anticipated and watched debuts of recent history.
Groupon Tries to Assuage Stockholder Fears
Performance Marketing
Groupon CEO Andrew Mason wants you to know everything is O.K. At least that's what he told stockholders today in a four-page letter that reads more like a plea to [...]