Rubicon Project Sets $100M IPO Plan
Performance Marketing
The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.
After Rocket Fuel, Criteo Carries on Ad Tech IPO Momentum
Performance Marketing
Criteo’s ambitious stock offering followed the successful ad tech path already blazed by Rocketfuel last month.
Wall Street Analyst: Twitter Stock $48 at High End
Performance Marketing
Twitter could be worth $48 a share, more than double what the company is likely to sell its stock for when it hits Wall Street in November, according to a [...]
Why Twitter Went With Such a Low IPO Price
Performance Marketing
That blue Twitter bird should be saying, “cheap, cheap.” The stock and value of the company are looking low to some, as the company prices shares ahead of its public [...]
Twitter Reveals MoPub’s Ad Growth
Performance Marketing
Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a [...]
Before Twitter, Jack Dorsey Wasn’t So Big on Capitalism
Performance Marketing
Jack Dorsey, Twitter’s co-founder, is about to make a fortune, but there was a time he wanted nothing to do with the almighty dollar.