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Rubicon Project Sets $100M IPO Plan

Performance Marketing

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.


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After Rocket Fuel, Criteo Carries on Ad Tech IPO Momentum

Performance Marketing

Criteo’s ambitious stock offering followed the successful ad tech path already blazed by Rocketfuel last month.

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Wall Street Analyst: Twitter Stock $48 at High End

Performance Marketing

Twitter could be worth $48 a share, more than double what the company is likely to sell its stock for when it hits Wall Street in November, according to a [...]

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Why Twitter Went With Such a Low IPO Price

Performance Marketing

That blue Twitter bird should be saying, “cheap, cheap.” The stock and value of the company are looking low to some, as the company prices shares ahead of its public [...]

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Twitter Reveals MoPub’s Ad Growth

Performance Marketing

Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a [...]

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Before Twitter, Jack Dorsey Wasn’t So Big on Capitalism

Performance Marketing

Jack Dorsey, Twitter’s co-founder, is about to make a fortune, but there was a time he wanted nothing to do with the almighty dollar.