Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
Performance Marketing
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.
How Advertising Powers China’s IPO Darling Alibaba
Performance Marketing
Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles [...]
Sprinklr, Showered In Money, Plans IPO
Performance Marketing
Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek.
Beats Music Uses Sound Headphone Marketing Strategies
Brand Marketing
Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising.
AppNexus Hires Ex-CEO of 24/7 Media As CFO
Performance Marketing
AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company [...]
10 Keys to Candy Crush’s $500 Million IPO
Performance Marketing
Candy Crush Saga is headed to Wall Street with a public offering that could value the company at up to $10 billion, according to the filings.