IPO

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

Will U.S. Shoppers Embrace Alibaba?

Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market.

Video Ad Tech Player’s Stock Jumps Almost 50% on First Day of Trading

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its public stock offering today at the Nasdaq exchange, and shares were up nearly 50 percent by noon.

Yahoo’s Marissa Mayer Is Disappointed In Ad Revenue

CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on to a little more of China's Alibaba Group, which has become a cash cow for Yahoo.

Purch Mulling an IPO

Purch is looking for ways to get to the next level, and one leading option is allowing the public to buy shares. "I would consider the IPO as one possible path, amongst other paths, in the next 12 to 24 months," Purch CEO Greg Mason told Adweek.

How Advertising Powers China’s IPO Darling Alibaba

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles in e-commerce, e-payments, social media, messaging,

Sprinklr, Showered In Money, Plans IPO

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek.

Beats Music Uses Sound Headphone Marketing Strategies

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising.

AppNexus Hires Ex-CEO of 24/7 Media As CFO

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company public.

10 Keys to Candy Crush’s $500 Million IPO

Candy Crush Saga is headed to Wall Street with a public offering that could value the company at up to $10 billion, according to the filings.