Everything Marketers Need to Know About Apple Music and New Mobile Software
Performance Marketing
At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential [...]
Apple Shared Several Astonishing Stats Today That Have Nothing to Do With Watches
Performance Marketing
Apple's event in San Francisco today isn't only about the Apple Watch. CEO Tim Cook started the product demonstration with a quick update on some of the company's latest devices [...]
Apple Lets Weed Apps Into Its Store After Petition from Pot Companies
Performance Marketing
Apples and pot have long been a popular combo—pot pipes fashioned out of apples are a thing—and now iPhones are a more versatile tool for enterprising marijuana fans. The company [...]
Weed Apps Are Dazed And Confused Over Apple’s Unpredictable Policies
Performance Marketing
Weed tech companies have an Apple problem. They face uncertain rules when navigating its App Store policies, and now a petition is circulating asking the iPhone maker to lighten up.
Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds
Performance Marketing
Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community [...]
Apple’s New Ads Won’t Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One
Creativity
Remember when Apple's ads were more about witty repartee than about how its devices could alter the fate of humanity for the better?