5 Fun Tech Devices to Get You Through the Winter
Brand Marketing
This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera, [...]
When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb
Performance Marketing
The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of [...]
This Week’s Must-Haves: LG’s New Smartwatch Is Super Luxe
Brand Marketing
This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!
The Creator of the iPhone’s Top-Selling Ad Blocker Just Pulled His App off the Market
Performance Marketing
Just 36 hours into its phenomenal achievement of becoming the iOS App Store's top-selling paid app, ad blocker Peace has been pulled by its creator.
What Marketers Need to Know From Today’s Apple Event
Performance Marketing
Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.