This Bold Motorola Ad Has Some of the Most Damning Anti-Apple Copy We’ve Seen
Creativity
In the mid-aughts, Motorola's Razr was the it phone. Until the iPhone came along. So, it's easy to imagine Motorola's excitement when the competitor that knocked it down seems to [...]
This Week’s Must-Haves: a Smart Pill Dispenser for the Entire Family
Performance Marketing
This week, the Adweek staff showcases must have gear ranging from a high-tech pill dispenser that organizes and tracks medications for the entire family and an analog instant camera that [...]
Apple Watch Sales Eclipsed the iPhone in Its First Year, but Agencies Have Already Moved On
Performance Marketing
One year after making a splash as the next "it" device for marketers, Apple Watch has slipped noticeably in the estimation of many marketers.
7 Reactions to Whether the New, Smaller iPhone Is Bad for Mobile Advertising
Performance Marketing
Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company's iPhone 6S [...]
Ad of the Day: Cookie Monster Bakes, and Frets, and Pleads With Siri, in Funny iPhone Ad
Brand Marketing
Apple didn't use celebrities in its early iPhone advertising, preferring product demos that showed what the device could actually do. That's all changed in recent years, of course—as Apple learned [...]
Who Are the Year’s Best-Loved Brands? Hint: Half Are Probably Younger Than You
Brand Marketing
Conventional wisdom holds that it takes decades of hard work for a company to become the most respected in its field. Maybe that’s still true, but consider this: half of [...]