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Apple Is Thankful for the iPhone 5 in New Turkey Ad

Creativity

Apple has a long tradition of holiday ads—notable past spots have included "Gift Exchange" for the Macintosh and of course last year's Santa spot with Siri for the iPhone 4S. [...]

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Price Check on iPhone 5

Performance Marketing

In-store shoppers are using their smartphones like never before. So it may come as little surprise that big-box retailers are rolling out a plethora of mobile bells and whistles just [...]

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iPhone Ads Beating Samsung Galaxy III Spots

Convergent TV

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List

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Jivox Looks to Make Mobile Campaigns Smoother

Performance Marketing

Jivox,  an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier.

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A Waze Ahead of Apple in Map Race

Performance Marketing

Apple may have lost more than its pristine product rep upon releasing its bungled Maps app last month.