IPG Invests in OOH Tech Firm, ADstruc
Brand Marketing
As a part of Interpublic’s investment in technology platform ADstruc, the holding company’s Rapport U.S.
Media All-Stars
Brand Marketing
In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in [...]
Fast Chat: Orion Holdings’ Chief Brian McMahon
Brand Marketing
The media barter business is booming: Over the past 19 months, Orion Trading has added more than two dozen U.S. clients to its barter operations. Brian McMahon founded Orion Holdings [...]