Mindshare Wins Media Agency of Record Duties for Tyson Foods’ Marquee Brands
Brand Marketing
Tyson Foods has awarded its U.S. media planning and buying business to Mindshare after a review that concerned marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand. The move [...]
IPG Mediabrands Names Its First Global Innovation Director
Brand Marketing
The IPG Mediabrands division of Interpublic Group has promoted Chad Stoller to the newly created role of evp, global innovation director.
Agency Bosses Explain the Way Forward in China’s Complex, Troubled Marketplace
Brand Marketing
When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a [...]
A New Twist at Dmexco: Media Agencies Hawking Their Services at the Expo Center
Brand Marketing
COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But [...]
Global Marketers Say Their Mandate Is to Simplify, Evolve and ‘Cut Through the Bullshit’
Brand Marketing
When ad and marketing industry leaders get together at major conferences to talk about simplifying the business while also insisting everything needs to happen faster—including change—it's easy to point out [...]
Initiative Signs Its First Global Chief Creative Officer
Brand Marketing
Initiative named Nick Childs as its first global chief creative officer this month.