Tyson Foods has awarded its U.S. media planning and buying business to Mindshare after a review that concerned marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand. The move amounts to a consolidation for the food giant, which has existing relationships with other WPP agencies including Ogilvy and Y&R.
The media wing of Interpublic Group announced the appointment of digital veteran Tim Ringel as the global president of Reprise, its search and digital experience agency. Reprise provides search engine marketing, SEO and social media optimization services across the larger IPG organization's client roster and employs more than 500 in 40 offices around the world.
I've had a ringside seat to one of the most riveting parts of the advertising ecosystem. If I were to extricate myself from my position and develop temporary amnesia, I believe I would find the entire 'ecosystem' comedic—though many would argue that the sums of money involved are anything but a laughing matter.
As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to interact with ads or making in-app shopping more rewarding, it all starts with dynamic human understanding.
More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking.
The IPG Mediabrands division of Interpublic Group has promoted Chad Stoller to the newly created role of evp, global innovation director.
When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a brief time.
COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But that wasn't the only surprise.
When ad and marketing industry leaders get together at major conferences to talk about simplifying the business while also insisting everything needs to happen faster—including change—it's easy to point out the seeming contradiction in what they say.