IPG Mediabrands

Mindshare Wins Media Agency of Record Duties for Tyson Foods’ Marquee Brands

Tyson Foods has awarded its U.S. media planning and buying business to Mindshare after a review that concerned marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand.The move amounts to a consolidation for the food giant, which has existing relationships with other WPP agencies including Ogilvy and Y&R.

IPG Mediabrands Names a New Global Leader for Reprise, Its Search Agency

The media wing of Interpublic Group announced the appointment of digital veteran Tim Ringel as the global president of Reprise, its search and digital experience agency.Reprise provides search engine marketing, SEO and social media optimization services across the larger IPG organization's client roster and employs more than 500 in 40 offices around the world.

Why There’s a Major Disconnect Between the Marketing and Tech Worlds

I've had a ringside seat to one of the most riveting parts of the advertising ecosystem. If I were to extricate myself from my position and develop temporary amnesia, I believe I would find the entire 'ecosystem' comedic—though many would argue that the sums of money involved are anything but a laughing matter.

Why Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers

As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to interact with ads or making in-app shopping more rewarding, it all starts with dynamic human understanding.

Dmexco Conference Provides a ‘Trail Map’ for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking.

IPG Mediabrands Names Its First Global Innovation Director

The IPG Mediabrands division of Interpublic Group has promoted Chad Stoller to the newly created role of evp, global innovation director.

Agency Bosses Explain the Way Forward in China’s Complex, Troubled Marketplace

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a brief time.

A New Twist at Dmexco: Media Agencies Hawking Their Services at the Expo Center

COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But that wasn't the only surprise.

Global Marketers Say Their Mandate Is to Simplify, Evolve and ‘Cut Through the Bullshit’

When ad and marketing industry leaders get together at major conferences to talk about simplifying the business while also insisting everything needs to happen faster—including change—it's easy to point out the seeming contradiction in what they say.

Initiative Signs Its First Global Chief Creative Officer

Initiative named Nick Childs as its first global chief creative officer this month.