IPG Media

UM Reorganizes Its North American Network After Big Wins in the ‘Year of the Pitch’

IPG's UM was named Adweek's 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS, BMW (in Japan) and McCormick in the spate of reviews known colloquially as "Mediapalooza" or "The Yea

Branded Content Moves the Needle, Per Forbes

Branded content, or its hyped cousin, native advertising, is supposed to combat ad fatigue when consumers are bombarded with ads a