Ad of the Day: Walter White Will Make You Want to Buy an iPad Air
Brand Marketing
It’s been nearly four weeks since the finale of AMC’s Breaking Bad, and the show’s fans are now going through a withdrawal nearly as intense as when Jesse quit the [...]
Apple Takes Shots at Microsoft With iPad Air, Software
Performance Marketing
Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today.
Every Apple Competitor Bought Twitter Ads for iPad Reveal
Performance Marketing
Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news.
Who Killed the Magazine App?
Performance Marketing
The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news.
Apple Dominant in Opera Mediaworks Mobile Stats
Performance Marketing
Apple's iPhone and iPad captured 44 percent of mobile impressions and 50 percent of mobile revenue in third-quarter ad buys via Opera Mediaworks' platform—impressive results considering all the smartphones and [...]