What Marketers Need to Know From Today’s Apple Event
Performance Marketing
Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.
Cats Like Tablet Games, Too
Performance Marketing
It's common knowledge by now that the intuitive design of tablets has opened up gaming to everyone from infants to the elderly, but there's one group using tablet gaming apps [...]
Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience
Performance Marketing
Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition.
One of the World’s Most Expensive Auto Brands Just Shot an Ad Entirely on iPhones
Creativity
Of all the brands to prove that video productions don't have to be elaborate, overpriced boondoggles, the last name you'd expect would be Bentley. And yet here we are, with [...]
These Intimate, Globe-Spanning iPad Ads are Apple’s Best in a Long While
Creativity
Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe.